Graphic Design

Associate in Applied Science Degree

The Graphic Design program prepares students for entry-level positions as graphic designers, production artists, junior art directors, web production artists, website designers and other entry-level interactive media positions.

Majors can also graduate and transfer to a four-year college, university or art school with a portfolio that makes a difference. Students get a personal portfolio review at least twice before graduation. Graphic design courses include constantly advancing technology. Students learn creative problem solving, critical thinking, presentation skills, computer skills and get a real-world experience. Students take foundation courses in art and graphic design and select electives in advertising, magazine production, web-page design, animation, video, television graphics, digital photography, illustration, interior design and more.

Articulation Agreements

Students should check with the Transfer Office about articulation agreements with this program.

For more information, visit the Graphic Design website.

AAS Graphic Design

(P3560)

General Education Foundation
Communication6
English Composition I
English Composition II
Math-Science-Technology7-9
Choose from General Education course list
Mathematics (3/4 CR)
Laboratory Science (4 CR for transfer students)
Science (3 CR for transfer students)
Technology (0/1 CR)
Social Science or Humanities3
Choose from General Education course list
General Education Electives6
Art History I
Art History II
General Education Foundation Credits22-24
Visual Arts Core
GRD-110History of Graphic Design (Required)3
ART-122Drawing I3
ART-130Two Dimensional Design3
PHO-115Photography I3
GRD-120Graphic Design I3
GRD-220Graphic Design II3
GRD-111Introduction to Computer Graphics3
GRD-116Electronic Prepress3
GRD-118Typography I3
GRD-218Typography II3
GRD-227Portfolio Project3
GRD-250Brochure and Magazine Design3
Graphic Design Electives3
GRD-262Branding for the Web and Other Media3
Visual Arts Core Credits42
Total Credits64-66

Stephen H. Longo
Professor, Graphic Design
Special Projects, Graphic Design
M.S., Pratt Institute
BFA, New York Institute of Technology
EH 111    973-328-5438     slongo@ccm.edu

Yvonne Bandy
Associate Professor, Visual Arts
M.A., Nyack Alliance Theological Seminary
M.S., Pratt Institute
BFA, Kent State University
EH 108     973-328-5442     ybandy@ccm.edu

Courses

Course usage information

GRD-110. History of Graphic Design. 3 Credits.

LECT 3 hrs
This is a lecture course that provides an overview of major graphic design movements and design styles. The focus is on important graphic design innovations and breakthrough technologies. The student is introduced to graphic design masters and masterpieces and is familiarized with major design studios and advertising agencies. A classic foundational textbook is recommended reading which is supported by slide presentations, videos, websites and trade articles.
Prerequisites: Placement basis or ENG-025 or ENG-022 or ENG-007.

Course usage information

GRD-111. Introduction to Computer Graphics. 3 Credits.

LECT 2 hrs, LAB 1 hr
Instruction focuses on the use of the computer as a visual tool and the emphasis is on creative visual output. An overview of various graphic design programs such as illustration, scanning and page layout supports the creation of two-dimensional design as it applies to printed material.
Prerequisites: ART-130, ART-122 or MED-114 and Placement Basis or ENG-025 or ENG-022 or ENG-007 equivalent
Additional Fees: Course fee applies.

Course usage information

GRD-116. Electronic Prepress. 3 Credits.

LECT 2 hrs, LAB 3 hrs
This course provides the student with the basic vocabulary and fundamental understanding of the techniques and processes involved in both traditional mechanical layout and the contemporary counterpart of electronic prepress preparation for printed material. Students manipulate the elements of typography, photography, illustration and text to create camera-ready art and electronically ready art and finished traditional and electronic mechanicals. Field trips to a printing facility and/or service bureau may be included.
Prerequisites: ART-122, ART-130, GRD-111, GRD-118, GRD-120
Additional Fees: Course fee applies.

Course usage information

GRD-118. Typography I. 3 Credits.

LECT 2 hrs, LAB 3 hrs
Emphasis is based on developing a typographic vocabulary, identifying and recognizing type fonts and exploring type as design elements. Students engage in the skills of hand lettering and compositional layout while addressing letter proportion, anatomy, structure and typographic space. Communication problems emphasize typography as the primary design focus.
Prerequisites: ART-130, ART-122 or MED-114 and Placement Basis or ENG-025 or ENG-022 or ENG-007 equivalent
Additional Fees: Course fee applies.

Course usage information

GRD-120. Graphic Design I. 3 Credits.

LECT 2 hrs, LAB 3 hrs
This course introduces professional creative problem solving in graphic design. Emphasis is based on the fundamentals of critical thinking, the critique process and effectively integrating concepts with the principles of design. Students engage in visual research, thumbnail sketching and refining rough process sketches by hand. The use of art and design to meet the communication needs of business and industry are explored.
Prerequisites: ART-122, ART-130 or MED-114 and Placement Basis or ENG-025 or ENG-022 or ENG-007 equivalent
Additional Fees: Course fee applies.

Course usage information

GRD-215. Commercial Illustration. 3 Credits.

LECT 2 hrs, LAB 3 hrs
This course combines studio approaches and illustration techniques with an emphasis on communication, visual interpretation and the integration of illustration with typography. Students execute product renderings, editorial illustrations and illustrations for newspapers, magazines and books. Proper use of reference material is emphasized and the development of the working sketch is explored as the foundation of the finished illustration. Emphasis is on conceptual thought, non-verbal communication and drawing techniques for reproduction.
Prerequisites: ART-122, ART-130
Additional Fees: Course fee applies.

Course usage information

GRD-218. Typography II. 3 Credits.

LECT 2 hrs, LAB 3 hrs
A continuation of Typography I with a concentration on creating type design solutions using the computer. Emphasis is on applying the rules of typography, using graphic software effectively, exploring visual hierarchy and engaging in interpretive typography to develop the typographic message.
Prerequisites: GRD-111, GRD-118, GRD-120
Additional Fees: Course fee applies.

Course usage information

GRD-220. Graphic Design II. 3 Credits.

LECT 2 hrs, LAB 3 hrs
A continuation of Graphic Design I with an exploration of more advanced design problem solving and the development of design aesthetics. Emphasis is placed on developing comprehensive layouts that meet the needs of industry standards. Projects may include branding, corporate ID, posters, packaging and select visual communication designs. Field trips to art departments, studios and agencies may be included.
Prerequisites: GRD-111, GRD-118, GRD-120
Additional Fees: Course fee applies.

Course usage information

GRD-227. Portfolio Project. 3 Credits.

LECT 2 hrs, LAB 3 hrs
This course is an examination and application of a variety of methods for assembling and presenting graphic art and design in a professional manner. This course focuses on portfolio preparation, presentation and interview procedures. Formal and informal critiques assist the student in defining strengths and career goals.
Prerequisites: Scheduled during the final semester and permission of designated Graphic Design faculty.

Course usage information

GRD-229. Cooperative Work Experience-Related Class. 1 Credit.

LECT 1 hr
A related class designed to supplement work experience. Weekly meetings include readings, discussions, written assignments and critical analysis of the work experience.
Prerequisites: GRD-111, GRD-116, GRD-118, GRD-120, GRD-220 or GRD-225 and Portfolio Review with permission of department chair
Corequisites: GRD-232.

Course usage information

GRD-230. Computer Assisted Illustration. 3 Credits.

LECT 2 hrs, LAB 3 hrs
A continuation of the study of commercial illustration techniques with the integration of typography. Students explore computer color illustration and image manipulation, and work with scanned photography, digitized illustrations, laser and inkjet prints. Students execute product and editorial illustrations with an emphasis on combining fine art and graphic art processes to create sophisticated portfolio projects.
Prerequisites: GRD-111, GRD-118, GRD-120
Additional Fees: Course fee applies.

Course usage information

GRD-232. Graphic Design Internship/Cooperative Work Experience. 3 Credits.

LECT 3 hrs
Practical work experience within the realm of graphic design and advertising. Students perform work for cooperating employers in advertising agencies, graphic design studios or corporate art departments. Practical work experience may include design assignments at printing facilities or other communication-based businesses.
Prerequisites: GRD-111, GRD-116, GRD-118, GRD-120, GRD-220, GRD-250, GRD-255. A minimum 2.5 GPA and portfolio review with permission by designated Graphic Design faculty is required
Corequisites: GRD-229.

Course usage information

GRD-240. Computer Assisted Page and Cover Design. 3 Credits.

LECT 2 hrs, LAB 3 hrs
This is an intermediate lecture/studio course designed to further develop skills in publication design with the goal of designing the Promethean Literary and Arts magazine. In the professional environment of a publication design studio format, students work as a creative team of editors, designers and proofreaders to develop the Promethean from concept to final product, under a specialist's supervision. Lecture topics include organizational planning, purpose, content, typeface selection, illustration/ photography, paper stock, bindings, covers and management skills. Utilizing current industry software, students have the opportunity to design and produce a finished professional in-house publication for the College and for their portfolios. Graphic design issues, historical, cultural and technical, are addressed in the design of the Publication.
Prerequisites: Approval of the Graphic Design Special Projects Leader
Additional Fees: Course fee applies.

Course usage information

GRD-250. Brochure and Magazine Design. 3 Credits.

LECT 1 hr, LAB 4 hrs
This course trains the person familiar with traditional layout procedures. It stresses transferring manual board skills to the electronic screen. Brochures, magazines, web pages, newspaper pages and a variety of other print materials are practiced. This course examines theory, styles, trends and the mechanics of cover and page design to create portfolio projects.
Prerequisites: GRD-111, GRD-118, GRD-120
Additional Fees: Course fee applies.

Course usage information

GRD-255. Advertising Design. 3 Credits.

LECT 1 hr, LAB 4 hrs
This course is designed to further develop hands-on skills in concept and design with the goal of creating an advertising campaign. In the professional environment of an ad agency format, students work as a creative team of art director and writer to research and develop the ad, radio and TV commercial from concept to final production, under a specialist's supervision. Lecture topics include organizational planning, purpose, content, casting production techniques, illustration/photography supervision, as well as management skills, all stressed while the creative execution of the advertising takes place. Assignments consist of print ads, TV commercials, sales promotion, packaging, posters, billboards and web design. Utilizing current standard industry principles, students have the opportunity to design and produce a finished professional product for their portfolio. Advertising issues, historical, cultural and technical, are addressed. A tour of a Manhattan ad agency might be included.
Prerequisites: permission of department chair
Additional Fees: Course fee applies.

Course usage information

GRD-262. Branding for the Web and Other Media. 3 Credits.

LECT 1 hr, LAB 4 hrs
The course will be approached from a graphic design page layout perspective. Students will apply the principles learned in Graphic Design to arrive at a well-designed brand identity and presence that works within the overall semiotic branding experience for the Web and other media. Students will need the full use of a current Macintosh computer.
Prerequisites: ART-122, ART-130, GRD-111, GRD-118 and GRD-120.

Course usage information

GRD-291. Special Topics in Graphic Design. 3 Credits.

LECT 2 hrs, LAB 3 hrs
An examination of selected topics or issues in Graphic Design. Topics may differ each time the course is offered. Students should consult designated Graphic Design faculty for further information.
Prerequisites: A selected course in Graphic Design
Additional Fees: Course fee applies.

Course usage information

GRD-292. Special Topics in Graphic Design. 3 Credits.

LECT 3 hrs
An examination of selected topics or issues in Graphic Design. Topics may differ each time the course is offered. Students should consult designated Graphic Design faculty for further information.
Prerequisites: A selected course in Graphic Design
Additional Fees: Course fee applies.

Course usage information

GRD-293. Special Topics in Graphic Design. 1 Credit.

LECT 1 hr
An examination of selected topics or issues in Graphic Design. Topics may differ each time the course is offered. Students should consult designated Graphic Design faculty for further information.
Prerequisites: Permission of special projects leader and department chair.