Marketing (MKT)

MKT-113. Principles of Marketing I. 3 Credits.

LECT 45 hrs
This is an introduction to basic principles and practices in marketing. The course provides an overview of the field of marketing in areas of consumer behavior, marketing management and channels of distribution and emphasizes the growth of the marketing concept.

MKT-114. Principles of Marketing II. 3 Credits.

LECT 45 hrs
This course provides students with a usable managerial understanding of consumer behavior. This will help students prepare for careers in marketing management, sales and advertising.
Prerequisites: MKT-113.

MKT-207. Introduction to Services Marketing. 3 Credits.

LECT 45 hrs
This course provides a conceptual understanding of marketing services and the analytical tools that are used in solving strategic services marketing problems.The primary theme of the course is that service organizations (e.g., banks, educational institutions, hospitals, hotels, professional services, transportation companies) require a distinctive approach to marketing strategy, both in its development and execution.The course will build on marketing concepts from Principles of Marketing I, MKT 113. The course focuses on the inconistency of service offerings. This course will suggest ways that firms in the manufactured goods sector might use "service" as a primary source of competitive advantage. It will also help students to gain an understanding of the challenges in providing services to customers.
Prerequisites: MKT-113 Principles of Marketing.

MKT-208. Social Media Marketing. 3 Credits.

LECT 45 hrs
This course will describe, define and apply ways in which businesses can use Social Media Marketing (SMM) to help enhance their marketing strategies. The course will also cover different SMM platforms, such as Twitter, LinkedIn, Instagram, blogs etc., as well as current consumer trends in using SMM tools. Students will also learn how to develop and execute a SMM plan.
Prerequisites: MKT-113
Corequisites: MKT-113.

MKT-210. Social Media Analytics. 3 Credits.

LECT 45 hrs
Digital technology changed the way individuals, businesses, and organizations interact with each other. Students will learn how digital marketing fits into marketing plans and how to use technology to better engage with target markets. Students will gain an understanding of the digital marketing landscape. This course will provide an examination of the measurements, tracking, and analytic tools being used to determine the effectiveness of social media platforms and websites. It will also involve the analysis of captured digital data and how it can be used to gain customer insight and make business decisions.
Prerequisites: MKT-113
Corequisites: MKT-113.

MKT-211. Digital Advertising. 3 Credits.

LECT 45 hrs
Digital technology changed the way individuals, businesses, and organizations interact with each other. Students will learn how digital marketing fits into marketing plans and how to use technology to better engage with target markets. Students will gain an understanding of the digital marketing landscape. This course will provide an examination of the on and off-site search engine optimization (SEO), paid search marketing, online advertising, web analytics, email marketing, paid social media advertising, and online reputation management.
Prerequisites: MKT-113.

MKT-215. Sales Principles and Practices. 3 Credits.

LECT 45 hrs
This course examines the role of professional selling in the American economy. Topics include: building and maintaining relationships with clients, communication skills, ethical and legal issues, the psychology of selling, and techniques of selling and persuasion. Various selling techniques are learned and simulated sales demonstrations are used to apply theories and techniques.
Corequisites: MKT-113.

MKT-218. Advertising. 3 Credits.

LECT 45 hrs
This course provides a basic understanding of the business of advertising. Topics include the economics of advertising, planning and preparation of advertising, selection of media, establishing advertising objectives, coordination of advertising, sales promotion and display and developing an advertising budget.
Corequisites: MKT-113.

MKT-291. Special Topics in Marketing. 3 Credits.

LECT 45 hrs
This course examines selected topics or issues in marketing. Topics may differ each time the course is offered and may include areas such as retail marketing, negotiation or marketing research. Students should consult the department chairperson for further information.
Prerequisites: Permission of department chair.

MKT-292. Special Topics in Marketing. 3 Credits.

LECT 45 hrs
This course examines selected topics or issues in marketing. Topics may differ each time the course is offered and may include areas such as retail marketing, negotiation or marketing research. Students should consult the department chairperson for further information.
Prerequisites: Permission of department chair.